Entrepreneurial Mindset • Opportunity Analysis • Strategy • Pitching
Build the mindset, tools and story behind successful entrepreneurship.
Discovering Entrepreneurship gives learners a practical introduction to entrepreneurial thinking, opportunity discovery, market research, value creation and pitch development, creating a strong foundation for anyone interested in entrepreneurial skills and market-ready decision-making.
Course Overview
Learn how entrepreneurship works in the real world
This course covers entrepreneurship fundamentals, including the entrepreneurial perspective, identifying opportunities and crafting an entrepreneurial story. It introduces the concepts, strategies and tools needed to think more clearly about launching, shaping and presenting a venture.
The learning path is designed to be practical, accessible and scenario-based, so learners can apply ideas while they are learning them and explore different outcomes through interactive experiences.
Why This Course Matters
Build a solutions-oriented approach to challenges and markets
Entrepreneurship knowledge helps learners think more strategically about solving problems, spotting opportunity and creating value. It can also support development toward Entrepreneurial Specialist-oriented roles and other entrepreneurial career paths.
Discover and test opportunities
Explore opportunity drivers, screening methods, research sources and feasibility thinking so ideas can be evaluated more carefully before moving forward.
Shape vision, value and strategy
Build vision statements, mission statements, goals and value propositions while learning how frameworks such as Lean Canvas, SWOT, PEST and business models can sharpen planning.
Pitch, protect and improve ideas
Learn how to tell an entrepreneurial story, build an elevator pitch, develop pitch decks, protect ideas more effectively and use feedback to keep improving.
What Learners Will Be Able to Do
- Explain key principles of entrepreneurship and the entrepreneurial mindset.
- Describe entrepreneurship in the United States and around the world.
- Evaluate venture opportunities and identify possible entrepreneurial pathways.
- Research and verify potential business opportunities using multiple sources.
- Use competitive analysis tools to refine planning and focus strategy.
- Develop vision, mission, goals and a credible value proposition.
- Create pitches for different audiences and goals, including an elevator pitch.
- Protect ideas more effectively and use feedback to improve them.
Frameworks and Tools Covered
The course combines accessible explanations with immediate feedback, interactive practice and immersive scenarios that learners can revisit to explore different decisions and outcomes.
15-Module Curriculum
A complete roadmap from entrepreneurial mindset to real-world pitching
The curriculum moves step by step from entrepreneurship basics and personal vision to research, strategy, storytelling, pitch development, idea protection and the realities of contests and competitions.
Entrepreneurship Today
Describe entrepreneurship in the United States and around the world, including growth factors and entrepreneurial problem solving.
Entrepreneurial Vision and Goals
Define entrepreneurial vision and develop a vision statement that supports long-term direction.
The Entrepreneurial Mindset
Identify the characteristics of an entrepreneurial mindset, including spirit, passion and mindset in different fields.
Overview of the Entrepreneurial Journey
Understand the journey into entrepreneurship, including steps, rewards, risks and self-employment considerations.
The Process of Becoming an Entrepreneur
Explore the evolution of entrepreneurship and the high-level stages of the entrepreneurial life cycle.
Entrepreneurial Pathways
Evaluate different venture opportunities and identify personal pathways into entrepreneurship.
Frameworks to Inform Your Entrepreneurial Path
Select and compare frameworks, build an action plan and understand different types of entrepreneurs.
Entrepreneurial Opportunity
Describe entrepreneurial opportunities through opportunity theories and the key drivers behind them.
Researching Potential Business Opportunities
Use screening methods and research sources to verify opportunities more effectively.
Competitive Analysis
Analyze competitors, use planning tools and understand feasibility through research and business models.
Clarifying Your Vision, Mission, and Goals
Develop a problem-solution narrative, stronger goals and a more compelling value proposition.
Sharing Your Entrepreneurial Story
Understand why entrepreneurial storytelling matters and how it can support venture development.
Developing Pitches for Various Audiences and Goals
Create pitch elements, pitch decks and an elevator pitch tailored to different audiences and goals.
Protecting Your Idea and Polishing the Pitch through Feedback
Learn how to protect ideas, use legal and unconventional tools, and improve through feedback.
Reality Check: Contests and Competitions
Examine the opportunities, realities and benefits of participating in entrepreneurial contests and competitions.
Who This Course Is For
Designed for students and general learners
A strong fit for high school, secondary, vocational school, college and university students, as well as the general audience interested in entrepreneurship and venture creation.
- Course delivery: Instructor-Led or Self-Paced.
- Recognition: Digital Badge.
- Recommended next course: Launching a Business Venture.
- Supports a strong launch point for entrepreneurial skill development.
Requirements
Easy to start, easy to access
- No formal prerequisites and no recommended preparation.
- Helpful skills: high school reading level, basic computer literacy, basic PC navigation and basic internet usage.
- Any device with internet access can be used, including smartphones, tablets, Chromebooks, laptops and desktops.
- Physical equipment: not required.
- ASC alignment: recommended. Instructor training: optional.
FAQ
Common questions about the course
Do I need previous business or entrepreneurship knowledge?
No. There are no formal prerequisites for this course, although basic computer and internet skills are helpful.
How long does the course take to complete?
The estimated time to completion is 20 hours.
Is the course practical or mostly theoretical?
It is highly practical, with 90 practice activities, interactive quizzes and immersive scenarios that let learners explore different outcomes.
What do learners receive after finishing?
Learners complete a final exam and can earn a digital badge. A recommended next step is the Launching a Business Venture course.
Start Learning
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Explore the course and start building stronger entrepreneurial thinking, opportunity analysis, planning and pitch-development skills.
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